We are delighted that you have shown interest in our company and products and we are committed to improving your customer experience in compliance with all applicable data protection laws and regulations. Please find below our Privacy Notice, which explains the way we process your personal data.
The below privacy notice (“Privacy Notice”) is provided by:
The Privacy Notice provides the main information regarding the methods used to collect and process Users' personal data, in accordance with the provisions of the EU General Data Protection Regulation (Regulation (EU) No. 2016/679 ("GDPR").
For any clarifications or requests regarding the Privacy Notice and the data processing carried out by Company, you may:
INFORMATION WE COLLECT | We collect (1) personal data that you have shared with us, (2) data we collected when we conclude sales and services transactions with you, (3) data collected by our call centers, (4) data concerning your activity on the Website, the App or through the Smart Appliances and (5) information provided or collected through other sources. We do not collect special categories of personal data relating to you (e.g., health or judicial data). For further information click here |
HOW WE USE YOUR DATA | We use your personal data to provide you with the services requested, including but not limited to, getting in touch with you in case of security issues related to your household appliance, allowing you to surf the Website, to use the App and/or the Smart Appliances, responding to requests and to interact with our services including the ones offered through call centers. Only with your consent, we may also process your personal data to send you marketing communications regarding all Group brands, including offers and discounts from us and from our trusted partners. With another specific consent, we may also profile your preferences and interests in order to send you personalized marketing communications. We may record the phone calls made by you to our call center to pursue legitimate interests. For further information click here. |
ON WHAT GROUNDS DO WE USE YOUR DATA | We only use your data where there is a lawful legal basis to the processing of personal data, such as:
For further information click here. |
FOR HOW LONG WE RETAIN YOUR DATA | We use your personal data for the period strictly necessary to achieve the purposes set forth in this Privacy Notice. For further information click here. |
WHAT WE DO TO PROTECT YOUR DATA | The security of your data is a priority for us. For this purpose, we have implemented adequate administrative, technical and organizational measures designed to safeguard your personal data against loss, theft and unauthorized use, disclosure or modification. For further information click here. |
WITH WHOM DO WE SHARE YOUR DATA | We may share your data with (1) service providers, (2) companies of the Group, and (3) public authorities and (4) marketing and commercial partners. For further information click here. |
TRANSFERS OF YOUR DATA OUTSIDE EEA | Your data may be transferred to recipients located outside the European Economic Area (EEA). In any case, we always make sure that appropriate and suitable safeguards compliant with the GDPR are implemented For further information click here. |
YOUR RIGHTS | You have the right of access, rectification, erasure and portability of your personal data, restriction and opposition to processing, withdrawal of consent at any time. For further information click here link. |
CONTACT US | You may contact us by sending a letter by post to the Company company listed above. You may contact our Data Protection Officer by sending an email to data_protection_emea@europeanappliances.com or by post to our address above with the addition of "for the attention of the Data Protection Office". |
Company processes the following categories of information about you, depending on the type of interaction with you:
Company processes personal data concerning you collected or provided directly by you through different channels and on different occasions, as well as from different sources. Examples of personal data we collect include
We may receive your personal data from third parties, such as insurance and distribution companies.
The Website, Apps and Smart Appliances collect your personal data for various reasons (including technical and related to their functioning), such as: (i) the IP address and domain name of your computer; (ii) the ID, model and serial number of the Smart Appliances; (iii) the IP address of your home router when connecting a Smart Appliance to our network; (iv) the type of browser and operating system used; (v) the physical location of your device or Smart Appliance (as determined, for example, using satellites, mobile phone towers and WiFi signals); and (vi) other information about your online session, such as the Uniform Resource Identifier (URI) addresses of the requested resources, the time of the request, the method used to send the request to the server, the size of the file received in response, the numerical code related to the status of the response received from the server and other parameters relating to the operating system used by the User's device. After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, fault or error codes and aspects of its environment that may affect how it operates (such as input voltage, signal strength and air temperature). We may track and collect App usage data, such as the date and time the App accesses our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance. The data collected through the Website and the App are also used for the purpose of collecting anonymous statistical information on the use of the Website, the App and Smart Appliances and to check their correct functioning, and are stored according to our information retention requirements. However, for some activities, such as after-sales services or control and/or performance measurement activities, personal data may be processed. This data may also be used to ascertain liability in the event of computer crimes perpetrated against the Website, the App and/or Smart Appliances. If you would prefer to not have Company collect any data from you Smart Appliances, you will need to disconnect your Smart Appliance from your wireless router and turn off the wireless connection button on your appliance. Disconnecting your Smart Appliance will also result in you being unable to use the Smart Appliance and the App, even if your account will remain active. If you simply deactivate your account without disconnecting your Smart Appliance, the identification data of your Smart Appliance will continue to be transmitted to Company.
On our Website we may collect both information that does not constitute personal data (for example, to check the Website is properly functioning and to produce anonymous statistics on the use of the same), and information that contains personal data of the User, through different types of cookies or other tracking technologies (for example, pixels and web beacons), after you have given your consent to the installation of such technologies (where consent is required). Further information on the cookies we install through the Website can be found in our Cookie Notice. If the information collected through cookies is personal data, in addition to the aforementioned cookie notice, this Privacy Notice will also apply: please refer to the relevant sections.
PURPOSE | LEGAL BASIS | STORAGE PERIOD |
a) Allow you to create an account on the Website or on the App and manage this account, and sending you communications functional to its use | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, it will not be possible to register your account. | Until your account is deleted. |
b) To allow you to register the products and Smart Appliances you have purchased on the Website, also in order to allow us to notify you of any safety issues concerning the registered product or Smart Appliance. | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, it will not be possible to have you register the purchased product. | For the duration of warranty and in accordance with applicable law. |
c) Complete the purchase of a product on the Site and provide you with related services under the contract, including customer service, after-sales services (such as home delivery, installation, removal, procurement of spare parts, repair, replacement, etc.). | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, it will not be possible for you to purchase the product or access the related service requested. | For the duration of the contract and beyond as permitted by in accordance with applicable law. |
d) Process and manage information requests related to our products and services which you send through the channels made available by Company, including our interactive chat service. | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, it will not be possible for us to respond to your request. | For the time necessary to fulfill the request. |
e) Send you marketing communications (in electronic or non-electronic form) regarding our products and services, also bought or registered (by telephone, post, e-mail, SMS, MMS, push notifications and banner on Meta social media platforms and Google platforms); when we are marketing through these platforms, we may also exclude you (or from receiving our marketing communications). We may also carry out market esearch. With the consent provided, we may send you marketing regarding all Group brands. |
| In case of legitimate interest, until you object to the processing of your data for this purpose. In case of consent, until you withdraw your consent. |
f) collect and analyze your history and interests as our consumer (including purchases made, products registered, repair history, complaints, review scores, enrollment in loyalty program, interactions with our advertisements, including those sent by email, interests, demographic data, preferences shown in our preference center) and/or rely upon Meta’s or Google's monitoring of your characteristics, behaviors and interests shown on Meta or Google social media platforms (e.g. page visitors, age, gender, main city, interests, intent to buy) and to create targeting audiences in our internal platform and on Meta Ireland Limited's and Google's social media platforms and, in order to send or show you (or exclude from showing you) personalized marketing communications regarding all Group brands. To do so, we may also combine personal data we collected with personal data collected through tracking technologies (if you have provided your ad hoc consent – please see below for more information). | Your freely given consent - Art. 6(1)(a) GDPR. The provision of personal data is optional for this purpose. If you do not provide consent, there will be no consequences of any kind for you. If you have given your consent, you may revoke it at any time also through the preference center which you can access through the button at the bottom of each marketing communication. | In case of consent, until you withdraw your consent (unless this expires earlier in compliance with local regulatory guidance). Data used for this purpose is kept for the time necessary to fulfill the purposes. |
g) Carry out analytics across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services, and experiences to them. Also, we may combine these data with data collected through tracking technologies. The personal data we use for this purpose include:
| The legitimate interest of Company or a third party - Art. 6(1)(f) GDPR. | Until the purpose for which the personal data is originally collected no longer exists and such data is deleted in accordance with the retention periods set out in this section 2. |
h) Send you customer satisfaction questionnaires via email or sms and evaluate your degree of satisfaction with the product purchased or the services you have used, in order to improve the products and services offered to you (including by Company suppliers). The questionnaires will be anonymous, except for the questionnaires relating to the delivery and installation service, in which you will be asked for certain data (such as order number, supplier and product line) necessary to assess the quality of the services provided by Company suppliers with reference to individual products/product lines. | The legitimate interest of Company or a third party - Art. 6(1)(f) GDPR. The provision of personal data is necessary for this purpose. You may at any time object to the processing carried out for this purpose. | Until the questionnaire is sent or, with reference to the questionnaires concerning the delivery and installation service, until the evaluation of the quality of the service provided by the suppliers or, in any case, until you object to the processing of the data. |
i) When requested by you, we will inform you by email when a product on the Website is back in stock, when the price of a product drops or send you a comparison table between the products you have chosen. | Your freely given consent - Art. 6 (1) (a) GDPR. The provision of personal data is optional for this purpose. If you do not provide your data, we will not be able to fulfill the request. | Once the request has been processed. |
j) Allow you to participate in promotions, prize draws and competitions organized by Company or by third parties on behalf of Company. | Depending on the promotion or competition, the legal basis may be the performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the same - Art. 6 (1) (b) GDPR - or your freely given consent - Art. 6 (1)(a) GDPR. The provision of personal data is necessary for this purpose.If you do not provide your data, it will not be possible for you to participate in the promotion. | For the duration of the promotion or the competition. |
k) Recording and listening to the phone calls you made to the consumer call center, for internal training, documentation and quality control / assurance purposes of the service provided. | The legitimate interest of Company or third parties - Art. 6(1)(f) GDPR. The provision of personal data is necessary for this purpose. You may object to the processing carried out for this purpose at any time. | Up to the evaluation of the quality of the service. |
l) Show you the purchases made on the Website as a visitor (and the related purchase information) in your personal account (if created). | Your freely given consent - Art. 6(1)(a) GDPR. The provision of personal data is optional for this purpose. If you do not provide your data, there will be no consequences of any kind for you. | Until you delete you account. |
m) Offer you the purchase of warranty extensions (by phone and on the Website), if your product or Smart Appliance is no longer covered by warranty or is only covered by legal warranty. | The legitimate interest of Company or third parties - Art. 6(1)(f) GDPR. The provision of personal data is necessary for this purpose. You may object to the processing carried out for this purpose at any time. | Your data will not be stored if the warranty is not purchased. |
n) Provide extended warranty service purchased by you, including the related phone support services, verification of the coverage period of the purchased product, repair and replacement of the product. | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, we cannot provide you with warranty extension services. | For the duration of the warranty and beyond in accordance with the law. |
o) Using tracking technologies, analyze the traffic on the Website, to produce aggregate and anonymous statistics for the purpose of optimizing the services provided through the Website. We may also carry out analytics across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services, and experiences to them. Also, we may combine these data with data collected by you. The personal data we use for this purpose include our communications with you (including email/sms opens, clicks, unsubscribes). | Your freely given consent to install the tracking technology (see Cookie Notice). Providing personal data for this purpose is optional. If you do not provide your personal data, there will be no consequences of any kind for you. | Until data is anonymized, which takes place following the collection of data or, in any case, until consent is withdrawn. |
p) Through tracking technologies, to analyse your behavior on the Website, your preferences, interests, purchase history, browsing experiences and interactions with our advertisements (including those that are sent by email) in order to create targeting audiences on social media platforms and/or personalize marketing communications that are shown to you or that are shown to individuals with similar interests/characteristics to yours (including on third party sites, including on Meta social media platforms or when using Google services), as well as to understand and improve the effectiveness of our marketing strategy. To do so, we may also use the data collected by Meta or Google, when you navigate their platforms to show you targeted advertising. Where we do this, such targeting and the display of the relevant marketing communications will be entirely managed by Meta or Google based on cookies that are used on such platforms. Also, we may also combine data collected through tracking technologies with personal data we collected (for example, when you opt-in to receive marketing communications, register, purchase or register a product on the Website, or when you log in or visit Facebook or navigate through Google services e.g., the email). For example, we may use the pixel provided by Facebook to understand your potential shopping interests displayed on the Website. Or, we may use cookies to verify the products you have left in your shopping cart and send you marketing communications with those products. | Your freely given consent, as required to install the tracking technology (see Cookie Notice). Providing personal data for this purpose is optional. If you do not provide your personal data, there will be no consequences of any kind for you. | Until you withdraw consent. |
q) In the event that you have been redirected to the Website by clicking in an advertisement for Company products shown on a third party site (affiliate publishers), evaluate, using tracking technologies, if the source site belongs to one of the affiliate publishers of Awin AG or similar companies and if you have completed the purchase (known as affiliate marketing). | Your freely given consent, as required to install the tracking technology (see Cookie Notice). The provision of personal data is optional for this purpose. If you do not provide your consent, there will be no consequences of any kind for you. If you have given your consent, you can revoke it at any time. | Until the completion of the affiliate marketing transaction or, in any case, until the withdrawal of consent |
r) Provide you with the services you have purchased with Smart Appliances, including notifications for service and maintenance purposes, communications functional to the use of your Smart Appliance, such as location for configuration and App enablement, customer service, after-sales services and contractual warranty services. | The performance of a contract of which the User is a party or of pre-contractual measures adopted at the request of the User - Art. 6 (1) (b) GDPR. The provision of personal data is necessary for this purpose. If you do not provide your personal data, we cannot provide you with services relating to Smart Appliances. | For the duration of the contract and beyond as permitted by in accordance with applicable law. |
s) Carry out activities necessary for the transfers of businesses and business branches, takeovers, mergers, demergers or other transformations and for the performance of such transactions. | The legitimate interest of Company or third parties - Art. 6(1)(f) GDPR. The provision of personal data is necessary for this purpose. You may object to the processing carried out for this purpose at any time. | Until the extraordinary transaction is completed. |
t) Prevent fraud and establish liability for cybercrime. | The legitimate interest of Company or third parties - Art. 6 (1) (f) GDPR. The provision of personal data is necessary for this purpose. You may object to the processing carried out for this purpose at any time. | For the term of the limitation period. |
u) Protect Company's rights, both in and out of court. | The legitimate interest of Company or third parties - Art. 6 (1) (f) GDPR. The provision of personal data is necessary for this purpose. You may object to the processing carried out for this purpose at any time. | For the duration of the procedure / proceedings and in accordance with applicable law. |
v) Fulfill Company's legal obligations and respond to requests from competent authorities. | The fulfillment of a legal obligation to which Company is subject - Art. 6(1)(c) GDPR. The provision of personal data is necessary for this purpose. If you do not provide personal data, there will be no consequences of any kind for you. | For the period provided by law or required by the authority. |
Your personal data is processed with the support of Information Technology and/or paper means and it is protected by appropriate security measures suitable to ensure the secrecy and security of the personal data. More specifically, Company adopts the appropriate administrative, technical, personal and physical measures designed to protect personal data against any loss, theft as well as unauthorized use, disclosure or modifications of the personal data.
Your personal data will be processed by Company employees, who have been trained and authorized to process personal data in accordance with the provisions of the GDPR. Your personal data may also be shared with the following recipients (please note that not all of the listed third parties will receive your data):
A full list of Company's data processors can be provided upon request, which is to be sent via email to data_protection_emea@europeanappliances.com.
We may transfer your personal data to a country outside the EEA. Any transfer of your personal data to a country outside the EEA (whether within or outside the Group) will be done in accordance with the GDPR when:
A copy of the safeguards in place may be requested at any time by sending an email to data_protection_emea@europeanappliances.com.
The Website, Apps, and Smart Appliances are not addressed to persons under the age of 18, nor is Company knowingly collecting personal data from persons under the age of 18.
You, at any time and at no charge, may exercise the following rights:
Name of the Right | Description |
1. Right to be informed (Art. 13,14 GDPR) | The right to be informed on the purposes and methods of the processing of your personal data |
2. Right of access (Art. 15 GDPR) | Right to access your personal data. This right enables you to obtain confirmation as to whether or not personal data concerning you is being processed and, if so, to obtain access to the personal data and to receive a copy of the personal data we hold about you. |
3. Right to rectification (Art. 16 GDPR) | Right to request an update or correction to the personal data we hold about you. This right allows you to have incomplete or inaccurate data rectified, although we may need to verify the accuracy of new data you provide. |
4. Right to be forgotten (Art. 17 GDPR) | Right to request erasure of your personal data. This right allows you to ask us to erase or remove your personal data if the conditions set out in Article 17 GDPR apply. |
5. Right to restriction of processing (Art. 18 GDPR) | Right to restrict the processing of your personal data. This right allows you to ask us to restrict the processing of your personal data in the cases provided for by Art. 18 GDPR. |
6. Right to withdraw consent (Art. 7 GDPR) | If the processing is based on your freely given consent, you have the right to withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of data processing carried out before consent is withdrawn |
7. Art. 20 GDPR | Right to the portability of your data. This right allows you to ask us to deliver your personal data to yourself or another party. We will deliver your personal data to you or to the third party indicated in a structured, commonly used and electronically readable format. You may exercise this right if the processing is based on your consent or is necessary for the performance of a contract to which you are a party (or of pre-contractual measures taken at your request), and is carried out by automated means. You will not be able to exercise this right if it violates the rights and freedoms of others. |
8. Right to lodge a complaint (Art. 77, 79 GDPR) | The right to lodge a complaint with the national data protection authority in the Member State in which you normally reside, work or the place where you believe a breach of the GDPR has occurred or with the judicial authority. |
9. Right to object (ART. 21 GDPR) | The right to object to the processing of all or part of your personal data if the processing is based on the legitimate interest of Company (or a third party) and if, in light of your specific situation, you wish to object to the processing because you believe that it affects your fundamental rights and freedoms. In some cases, we may continue to process your data if we demonstrate compelling legitimate grounds which override your rights and freedoms, or if the processing is necessary to establish, exercise or defend our legal claims. However, if you object to the processing of your data for marketing purposes, we cannot for any reason continue to process your data for such purposes. |
If you wish to exercise the above rights, or raise any questions about the personal data we hold about you, please contact us:
If you have an unresolved privacy or data use concern that we have not addressed in a satisfactory manner, you may also contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Our Privacy Notice is subject to continuous review and may be updated from time to time. If we make material changes, we will notify you by sending you a notice to your last known email address prior to its effective date. This Privacy Notice is current as of 15 July 2024